Product Descriptions
Product Description Writing Services
Product description writing is a highly specialised form of content writing that can make or break a company. It’s something that many small businesses pay little attention to, often pulling generic, copied content from other sites and only realising their mistake when their products fail to sell, their site is penalised by Google, and their business flops.
On the flip side, big brands drop millions of dollars creating finely tuned product descriptions, with most of their money going to middlemen and marketing experts and very little of it actually being spent on writing. At InkBlimp, we offer the best of both worlds. Our product description writers are some of the best in the world and, because we cut out the middlemen and complete your content in-house, we’re able to offer our services at a greatly reduced price.
The end result is the highest quality product descriptions that can help you promote your brand.
To try our services for yourself, use the Order Form on this page. To learn more about our process and the importance of hiring a good product description writer, keep reading.
Why Good Product Descriptions are Important
We’ve worked with hundreds of small- and medium-sized businesses throughout the years, and many of these come to us with content already on their sites. This content has either been pulled from the manufacturer’s website or was written by the owners; it never gets the job done and produces the sort of turnover you’d expect.
There are a couple of things wrong here. First, while manufacturers often allow their descriptions to be used on reseller websites, those descriptions are not original and will therefore be punished by the search engines. At best, they will simply ignore the content; at worst, they will blacklist the website.
Google hates nothing more than copied content—which makes sense. If it didn’t matter to Google, then creating a high-ranking site would be as easy as Googling a topic and then stealing whatever content you find.
As for the second issue, unless you are a skilled writer, you really shouldn’t be completing your own product descriptions. A product description writer knows how to write content that sells, but they also know how to write grammatically flawless content. Customers are turned off by descriptions riddled with typos and grammatical errors, as it reeks of poor quality. Customers have also come to associate such errors with online scams established in foreign countries and are therefore reluctant to commit to purchases.
SEO Product Descriptions
As mentioned above, a good product description writer will take into account several things when creating content. One of these is SEO (search engine optimization). Contrary to what you might think or have been told, this is not a magic formula only a select number of experts know. There are no secrets our tricks, and anyone who says otherwise is either greatly exaggerating their abilities or trying to sell you something.
You need only consider a few basic things when it comes to SEO for product descriptions, and they all relate to quality. The first of these is originality, as mentioned above. Not only does Google hate sites that simply copy content from elsewhere, but it values those that have something original to say.
Second, production descriptions need to be relevant and utilise certain keywords. There is some research involved with this process, and our experts will manage that process, but it’s heavily based on common sense, and if you write about all the key benefits and focus on the customers who will enjoy it the most, those areas will be covered naturally.
Finally, it should be well written and of an adequate size. Longer texts are better, but only if they use the space well and contain valuable information.
All of these factors are considered by our expert product description writers, and the result is always the highest quality descriptions for your e-Commerce business.
The InkBlimp Difference
Ink Blimp is a small content creation agency founded by experienced freelancers. The vast majority of content creation agencies are owned and run by teams of marketers who have little experience with actual content creation and outsource all the work to cheap, low-quality freelancers.
We work directly with big businesses, which means your money isn’t wasted on managers, marketers, and outsources. It all goes to the people who create your content. This allows us to do two things: 1) in place of unnecessary outreach staff, we can hire additional writers, editors, and proofreaders, making sure your work is checked, rechecked, and then checked again; and 2) we’re able to provide our services for much less than one of the aforementioned agencies, because we don’t have big marketing salaries, rent, or other expenses to cover.
The end result is better product descriptions completed within tighter budgets.
