Casino & Gambling Content
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Experienced Regulatory-Aware Writers & Editors
Gambling & Casino Content
UK Content from UK Writers
The online gambling industry is highly lucrative and incredibly competitive, but it’s also uniquely structured and it’s this structure that creates the demand for high-quality content.
The industry is split between developers, operators, and websites; the developers make the games that the operators curate and the websites post.
Each developer works with a number of operators and each operator supplies countless websites. Every year, hundreds of games and thousands of websites are launched, and it creates a constant need for reviews, press releases, email/marketing copywriting, and blog posts.
Why Use Ink Blimp for Gambling Content?
The idea behind InkBlimp was borne out of a deep-seated frustration with how the gambling industry operated.
The agency’s founder, Paul Aitken, worked with leading gambling websites for over 10 years, populating entire websites and writing marketing campaigns for some of the biggest brands in the world. But he wasn’t working directly with the sites or the companies that owned them, he was working with middlemen who hired him on behalf of the companies.
Too Many Cooks...
In one example, Paul worked for an agency based in Italy, who suppled content on behalf of an agency based in China, who, in turn, provided content to the actual gambling website.
Even though both the writer and the gambling site were based in the UK, and even though there were no editors, proofreaders, or translators involved, every article travelled around the world before it reached its final destination.
Not only did this slow down the chain of communication, but it meant that countless middlemen took a cut.
It was a process that benefited several middlemen whose only input was to send a few emails, but it’s one that didn’t benefit the writer or the publisher.
And this wasn’t the exception—it was the norm.
The InkBlimp Difference
InkBlimp was created to negate the need for middlemen, to shorten the chain of communication and to ensure that better writers and editors were hired.
Instead of spending money on middlemen who do little more than send confirmatory emails, your money goes towards the best writers and the best editors. And because no one is taking an undeserved cut, we can supply you with this content at a reduced rate.
We know you don’t have time to work directly with writers; we know it’s easier to deal with agencies. We just make sure the agency you’re dealing with is actually the one that will produce your content.
Company Strengths at a glance
What Content Do We Provide?
The InkBlimp team is small, but it is headed by an experienced freelance writer who has written for some of the biggest brands in the online casino industry. In fact, his work has featured on 4 of the top 10 online casinos in the United Kingdom, as well as hundreds of smaller brands, affiliate sites, and news portals.
There is no limit to the content we can provide—no job too big or small. See overleaf for some of the casino and gambling projects recently created by InkBlimp.
Much of this content is provided to in-house development teams, who then distribute and publish accordingly.
However, where affiliates are concerned, we often assume the role of publishers—creating, editing, formatting, and then posting the content as per the client’s schedule. It’s a process we currently undertake for 6 major affiliate sites.
Tailor-Made Casino Content
What is Our Process for Creating Gambling Content?
The content creation process begins with an initial client consultation. This can be as long or short and as simple or complicated as the client wants. We’re an experienced team of content specialists and pride ourselves on our industry knowledge—you don’t need to hold our hand if you don’t want to.
Once the specifications have been established, a deadline will be provided and delivery will be guaranteed before this date.
If any keyword research is required, this will be conducted beforehand. If not, our writers will get to work. They are given a much shorter deadline than the contract allows, and this gives our editors more time to peruse the finished work.
As noted in our page on Editing and Proofreading services, the bulk of casino content provided by agencies goes unchecked and unedited. That’s why countless small casinos are littered with mistakes and major oversights.
Our two-step editorial process ensures that every complete piece is checked and double-checked. In addition, all writers and editors are briefed on gambling regulations to ensure no potentially costly mistakes are made.
Bespoke Content
Hire InkBlimp Today
To hire InkBlimp for your casino and sports betting content, just click the button on this page and send us some details regarding your project and/or long-term needs. We can start small, if you’re more comfortable with that, and we’ll make sure that all costs are clarified in advance.